Novo Building Products Unifies Distribution Brands with an Eye to Enhance Customer Service and Future Growth

The consolidation of Empire Moulding & Millwork and Southwest Moulding & Millwork will allow Novo to become more efficient, competitive, and customer focused.

Novo Building Products, a leading U.S. distributor and manufacturer of architectural grade building products to home centers and ProDealers, announced plans to consolidate its distribution brands Empire Moulding & Millwork and Southwest Moulding & Millwork.

Effective Jan. 1, 2024, Empire and Southwest will each operate as Novo Building Products.

“This change will unify all of Novo Building Products distribution — ProDealer and Home Center — under a single brand, bringing a heightened level of awareness and scale to the marketplace,” said Keith Early, VP Marketing, Novo Building Products. “In addition, this change will strengthen and simplify our message to customers. Communication to this audience will be clarified through a single company website and Pro-Portal e-commerce platform; consistency at trade shows and customer events; and universal print materials, displays, and promotional items.”

Empire Moulding & Millwork was founded in 1946 and has grown into one of the largest millwork distribution and manufacturing companies in the United States. Empire’s six regional customer service centers supply moulding, millwork, stair parts, sheet goods, and more to home centers and ProDealers throughout the eastern half of the U.S.

Established in Dallas, Texas, in 1952, Southwest Moulding & Millwork, operates a 367,000-square-foot customer service center. Southwest has become the leader in moulding and specialty millwork products throughout Texas, Oklahoma and bordering states. 

“We do not take this consolidation lightly and in no way intend to disregard the heritages of Empire and Southwest,” Early said. “We believe, however, that we can best celebrate our history by positioning it for future growth.”

The pending consolidation will not affect Novo’s manufacturing brands L.J. Smith Stair Systems and Ornamental Decorative Millwork.

About Novo Building Products

From its headquarters in Zeeland, Mich., Novo Building Products operates 14 distribution and manufacturing facilities. Novo Building Products is an industry-leading manufacturer and distributor of stair parts, mouldings, doors, sheet goods, and specialty millwork, along with a variety of board products to the home center and ProDealer markets. The company also operates Novo Direct, which provides global sourcing and mill direct brokerage services. Visit NovoBP.com.

Novo Building Products is a division of ADENTRA Inc. one of North America’s largest distributors of architectural products to fabricators, home centers and professional dealers servicing the new residential, repair and remodel, and commercial construction-end markets. The company currently operates a network of 85 regional customer service centers in the United States and Canada consisting of five industry-leading flagship brands: Hardwoods, Rugby Architectural Building Products, Frank Paxton Lumber Company, Novo Building Products, and Mid-Am Building Supply. ADENTRA common shares are listed on the Toronto Stock Exchange under the symbol “ADEN.” Visit ADENTRAgroup.com.

Contact:

Keith Early – VP Marketing – kearly@novobp.com

Rich Christianson – PR & Digital Content – rchristianson@ADENTRAgroup.com

Source: Novo Building Products, LLC