Lumber Industry Veteran Adrian Blocker Joins Board of Yesler

New board member to leverage industry expertise and relationships to help lumber producers increase profit using Yesler’s software platform for digital selling.

Yesler Solutions, Inc. on Thursday announced the addition of Adrian Blocker to the company board of directors. Yesler offers a suite of software tools built specifically for lumber and building materials sellers and their customers. Blocker joins Yesler CEO and founder Matt Meyers and existing board members: Mike Galgon of PSL Ventures (Seattle), Blake Patton of Tech Square Ventures (Atlanta), and Phil Boyer of Crosslink Capital (San Francisco).

Blocker is the former Senior Vice President of Timberlands and Wood Products for Weyerhaeuser Company, one of the largest lumber producers in North America. In addition to his role on Yesler’s board of directors, Blocker serves on the board of directors for lumber giant Tolko Industries (Vernon, Canada) and Conner Industries (Fort Worth, Texas). He also holds leadership roles across numerous industry associations, including President of the Working Forest Initiative, Director of the Bi National Softwood Lumber Council, and Director of US Endowment for Forests and Communities.

“Lumber producers traditionally only invest in production technology, but their go-to-market strategy and sales tools are decades behind, leaving profit unrealized by the mill,” Adrian Blocker said. “I am excited to partner with Yesler to unlock this value for producers.”

Blocker will help to accelerate the adoption of Yesler’s platform among lumber producers. Yesler recently released features for mill sales teams, expanding the customer base beyond the thousands of wholesale traders and their trading partners invited by one another onto the platform to date. Yesler will tap into Blocker’s expertise and industry relationships among mill executives and sales teams to support this next phase of growth.

“Adrian’s commitment of operational expertise, leadership, and relationships to our board is an endorsement of the value of our software platform for the lumber industry,” Yesler CEO and founder Matt Meyers said. “Adrian’s experience capturing value in mill operations will accelerate adoption and help unlock the value Yesler creates for lumber sales teams across the industry.”

Using the Yesler platform, a seller can increase the volume of offers and negotiations they can manage each day over and above traditional phone and email selling. Sellers always maintain control of which customers see price and availability and can instantly change price and availability on customer’s digital desktops throughout the trading day to maximize profit. Sellers who adopt Yesler provide their customers with a secure, private, digital buying experience at no cost to the buyer. Buyers search for products, compare, request quotes and confirm loads on one platform they can use for all their suppliers.

Learn more about Yesler’s solutions at goyesler.com.

About Yesler

Founded in 2019, Yesler is the gateway for the lumber and building materials supply chain to unlock potential and improve financial performance using software to enhance the communication, knowledge and information flow, and the efficiency of sales operations.

The company’s solutions include:

• Merchandising tools for sellers like Send Offers and Partner Sharing to share products and manage price and availability. Customers can search, chat and buy in real time.
• Buying tools to manage all suppliers’ offers, quotes, and communications in one secure online platform and to request quotes, compare offers, confirm loads and track all purchase history.

Contacts

Matt Meyers – Business Inquiries – matt@goyesler.com – (208) 484-3132

Steven Gottlieb – Media Inquiries – steven@gottliebgroupcom.com – (205) 427-9591

Source: Yesler Solutions, Inc.